CHASING DIGITAL: A PLAYBOOK FOR THE NEW ECONOMY Scissors bridge the gap between theory

bridge the gap between theory and real-world practice

Sticko Glue Stick 21G [MS][1Pc]

7" glossy photo paper

Divided Into Clear Sections

CHASING DIGITAL: A PLAYBOOK FOR THE NEW ECONOMY Scissors bridge the gap between theoryThe paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find themselves superseded by new, digitally charged, data fuelled organisations that leverage platformbased business models. How can pre digital businesses survive? Theyre loaded with resources, brand power and deeply embedded networks, they just need a new playbook. Outlining a clear and detailed